Every year, Pantone © selects the color of the year. 2017 brings us "Greenery." PMS 15-0343 is the number, in case anyone should ask.
What does this mean for you?
Colors come and go, but it's a good idea to take advantage of trends as long as the trends make sense for your business.
Don't rush out and change your logo or paint your building just because this is the hot new color. But it wouldn't hurt to use this color in your advertising.
Remember that color combinations for signs and billboards can have a dramatic effect on readability.
To see what colors work best (and worst) check out the color combination comparison chart.
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